Why Market Your Business on Instagram?


Instagram has over 800 million registered users. Around 500 million visit the application every day, with the largest demographic being 18 to 30-year olds, then 31 to 45-year olds.

Having been bought by Facebook, it has been growing even more rapidly than before. Now that the founders of Instagram have resigned, some big changes have occurred with some even bigger changes for the near future.

If you are not already on Instagram, now is the time to start marketing there. 

Some Key Factors:

  1. More than 33% of users buy products through Instagram – Instagram allows you to create a store so you can sell directly to the people who see your content; an excellent way to connect with your target audience.
  1. Around 75% of Instagram users take action – for each post that has a call to action, 75% of Instagram users follow it via visiting a website, clicking through to subscribe, and so on.
  1. Instagram is part of the Facebook Ads system – these ads can be cross-promoted to Instagram, cutting your work in half. Facebook targeting is much more precise than Google Ads and other PPC ads. Their ads are also cheaper, giving you a greater conversion rate for your investment.
  1. Different ad formats – Facebook offers different ad formats based on your own campaign goals. When you click to create an ad from scratch, Facebook Ads Manager will ask you what your goal is.
  1. Re-targeting – different pages you visit drop cookies on your browser to track what you do. If you purchase a product the cookie turns off at the order confirmation page. If you navigate away from the page the cookie will remain and each time you are on a site that is in an ad network, the cookie will trigger a re-targeting ad. This stay active until you buy, or until 30 days have passed. Re-targeting is successful about 75% of the time.
  1. Market using stories – stories can be a combination of images, video and text. They last 24 hours from the time it is posted, unless highlighted to your profile. A story can be a great way to keep your account fresh and interesting, and showcase all you have to offer.