Top Influencers and Their Reach

The power and importance of influencer marketing can no longer be underestimated—Forbes recently released their list of Top Influencers of 2017, spanning multiple categories and covering social media kings and queens who operate all around the world. Inspired? Let’s take a look at the users leading each category and their success with social media:

Fashion

In fashion, Forbes lauded Italian fashion blogger Chiara Ferragni, also known by her blog name The Blonde Salad. Starting her blog in 2009, Ferragni’s popularity and reach has thrived so noticeably in the last decade that Harvard Business Review conducted its first influencer case study on her social media presence. According to the piece, she’d made $8 million from her social media and related endeavors the year before. Ferragni owns her own fashion line, has collaborated with major brands like Gucci, and has over 11 million followers on Instagram.

Mommy Bloggers

When it came to parenting influencers, What’s Up Moms came first. The American duo, Meg Resnikoff and Elle Walker, attended Stanford University together and reconnected later in their 30s as new mothers. Their YouTube channel What’s Up Moms, the #1 parenting channel on the site, earns 35 million views per month, and they’ve been sponsored by Kohler, Clinique and Motts. They now work with a team of 12 and can command 7 digits for a partnership.

Travel

As a Morgan Stanley college recruiter, American Brian Kelly—now known as The Points Guy—accumulated travel points for his numerous first class flights, recruiting meals, and other expenses, earning free flights with the points. Soon, his blog about gaining points for perks reached acclaim with eager readers, and he has since quit his job to work on the site full-time. The Points Guy has 4 million monthly readers and 2 million social media followers; it also has a staff of 20 and a freelancing staff of 50. Kelly led the social media campaign for Chase’s Sapphire Reserve card launch and is known for his philanthropic endeavors (Points for Peace, Rainbow Railroad) that he also donates his miles to.

Fitness

Australian Kayla Itsines is almost unanimously the most well-known fitness influencer on the Internet. Her app “Sweat With Kayla” was the most downloaded fitness app in 2016, earning $17 million in revenue, and her workout program Bikini Body Training Guide is purchased for $19.99 each month by hundreds of thousands. With 8.6 million followers on Instagram and well-used #bbg hashtags, and nearly 18 million likes/followers on Facebook, Itsines is a force to be reckoned with. She sold out stadiums in 2016 when her Sweat Tour tickets were sold out within an hour, and her eating and lifestyle book became a bestseller.

Beauty

At the top of the beauty category is Zoella, or Zoe Sugg, a British beauty YouTuber with 12 million subscribers and counting. Making her name through hauls, reviews, and the daily life vlogs of her second channel MoreZoella (nearly 5 million subscribers), Sugg has since expanded her name beyond online. Outside of her intense social media involvement and large following, Sugg has written and published books that have broken sales records, and has collaborated with brands to create product lines that similarly shattered sales records. Recent documents allegedly show that Sugg makes at least £50,000 each month—the equivalent of roughtly $70,000.

It’s clear that influencers are not simply sleek, pretty Internet profiles, as some might think, but real forms of communication, business, and cultural impact. Interested in learning more? Click around our website and platform to get a closer look at one of the newest and most powerful modes of marketing.