Tools to Help Market Your Business Effectively


Social media marketing can be a time-consuming chore if you try to do everything by yourself. A lot of small business owners do because they can’t afford to hire help. Fortunately, there are a range of tools that can give you an edge because they enable you to automate many of the typical tasks you do each day. They can also help you dig deeper into your niche, so you are able to offer exactly the kind of content that your target audience will love.


There are free and paid editions of this service. It allows you to queue up content for future posting and cross-post to your various social media accounts. If you have a lot of accounts to manage, this program is worth its larger price tag.

Sprout Social

This is similar to HootSuite, with a higher price point and a more robust set of tools and detailed reporting. Schedule your posts and crossposts, and the platform will do the rest. It also has what is termed social listening, so you can learn more about your target audience and market to them more effectively. Although costly, a free 30-day trial can help you decide if it is worth it.


Buffer offers a similar service to HootSuite and Sprout Social, but cheaper and easier to use. However, the service does not offer as many integrations as the former. Your reports about the results of the posts are easy to read and a great deal compared to the other two.


MeetEdgar is a social media scheduling tool that allows you to recycle old posts. This is useful because as your followers grow, they might be interested in seeing past posts they would have missed out on. Organize your posts by category, schedule your content by category, and the program will automatically go through and post your content from each category. Once it has published all of your newest scheduled posts, it will start recycling the older updates, so you always show something new at your social media pages. It works with a range of social networks, and more are being added. The pricing is 1 tier only, so you get all of their features for a relatively low price per month.

If This, Then That (IFTTT)

This is a useful integration and automation tool. When one thing happens, it triggers a response. For example, it might tweet every time you publish a new Facebook post. It has a library of automations, or you can try to create some yourself from scratch, to streamline your marketing as much as possible. Oh, did we forget to mention? Its free too.


BuzzSumo is a must if you want to see what is trending in your niche. It shows the most popular content across the networks. You can get ideas, find social media influencers working in your niche, and ride a hot trend if your products and services are a good fit.


Feedly also helps you find what is hot, but it will do it automatically for you and send the content to you in one feed. Content aggregation saves you a lot of time and effort and you will certainly never run out of ideas for posts.


Tagboard is a social listening tool that will help you track a keyword, niche or hashtag so you can join in the conversation. You can monitor your own brand name and products. You can also get fresh post ideas any time.