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10 Up and Coming Influencers to Have Your Eye On in 2019

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There are different categories of influencers and each brings something to the table. There are the influencers who have hundreds of thousands of followers. Although some may be expensive, they’re fantastic because working with them gives your brand a tremendous reach.

There are also influencers who have smaller audiences (micro-influencers), but their audiences are passionate and dedicated, and working with them can cost you less money. Let’s take a look at 10 up and coming influencers to keep your eye on.

#1 Simply Quinoa

Alyssa Rimmer is an influencer in the food and cooking niche. She shows her audience how to eat well and stay healthy and represented several companies, including Blendtec.

#2 Olivia Jeanette

Olivia Jeanette is a fashion influencer and embraces the “fashion-forward” mom look. She shares beauty and lifestyle posts and has worked with brands like American Express and Lenscrafters.

#3 Chachi Gonzales

Chachi is a fashion and lifestyle influencer. She’s also a dancer turned actress with a lot of authenticity and credibility with her audience.  She has partnered with M&Ms, Almay, and Arctic Zero Ice Cream.

#4 Jacklyn Sweet

Fitness influencer, Jacklyn shares content on how to get your workout done, as well as content on her athleisure brand.

#5 Everything Technology

Up and coming technology influencer Victor Kamanga reviews speakers and smartphones and is a trusted resource for tech gear on a budget. He’s most noted for his tests on the sustainability of the product by creating fun experiments.

#6 Emkwan Reviews

Emkwan, winner of Esquire Magazine’s Digital Influencer Award, produces high-quality product reviews on tech products and high end lifestyle items. He’s reviewed items sent to him, including the iPhone X and the Huawei Mate smartphone.

#7 Family Fun Pack

This family and lifestyle influencer posts about fun with their family. Two parents and six kids post content on road trips, toys, food and more.

#8 SweetPotatoSoul

Jenne Claiborne shares quality lifestyle and food content. She offers vegan recipes and discusses topics like ethical fashion and natural beauty.

#9 Coding Blonde

Masha, a former Google employee from Denver, makes tech more accessible, empowers women, and teaches others how to code. She’s partnered with Netgear and eBay in the past.

#10 Canine Life

Three retrievers share content that feature their fun adventures. Among their daily activities, they go camping, to the beach, and to the dog park. They have partnered with Kurgo, Barkbox, and Target.

Social Media Marketing

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Social media marketing is an essential skill for any modern small business to master. With billions of people using the top social media sites in the world, it can be an ideal opportunity to extend the reach of any brand.

What are the top social media sites?

The top social media sites are:

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • Snapchat
  • Instagram
  • LinkedIn
  • Tumblr
  • YouTube

Each has their own “rules of the road” and types of followers. Depending on which niche or industry the business is related to, some will be better than others.

Facebook

Facebook is by far the most successful, with nearly 2 billion registered accounts and 1 billion regular users per month. It might have the reputation of being old-fashioned compared with Instagram and Snapchat, both very popular with the 18 to 30 market, but it is still very active and even the younger demographic will usually have an account to connect with family.

Facebook has a well-developed advertising program which allows users to create ads in different formats, such as for traffic, or for lead generation to get subscribers. Compared with Google Ads, it is easy to use, more affordable and very targeted. The ads are also native, looking like content, rather than an ad.

Twitter

Twitter has similar free and paid marketing opportunities. All you have to do is tweet up to 280 characters. It’s a good way to tell keep your followers updated in your business.

Google+

Google+ is popular with foodies, techies and photographers, so any business with a highly visual product line related to those niches could market well here.

Pinterest

Pinterest is completely image-driven, and dominated by women. These women are also shoppers, with more than 50% buying items they see there. Pinterest pins also last a great deal longer than other social media posts.

Instagram and Snapchat

Instagram and Snapchat are also image-driven. In this case, the image or video stays as a story for 24 hours after your follower sees it, unless you pin it to the top of your account. Instagram is owned by Facebook, and you can cross-post your ads in both systems, which can save time and money. Instagram and Snapchat allow companies to create stores right at the site, so if you sell things of interest to 18 to 30 year olds, you need to set up stores.

LinkedIn

LinkedIn is following Facebook’s lead in many respects. The functionality is similar, but the audience is different. LinkedIn is the only major business to business social network, targeting professionals and allowing you to make connections with people in your current job, and past jobs and schools. You can also forge connections based on mutual interests, such as a niche or industry.

Tumblr

Tumblr is similar to Facebook in terms of the different kinds of posts you are allowed to publish, such as images and video. Thus far, it does not run ads. Around one-third of its users are international, so this is a good network to focus on if you want to connect with potential customers overseas.

YouTube

YouTube is the largest video sharing site in the world, and a search engine in its own right. Starting a YouTube channel with useful content related to a specific niche can secure subscribers, sales, and connections with one’s target audience.

Statistics to Help You Choose Which Social Media Platform to Use for Your Next Campaign

 

There is a famous quote about leadership that goes as follows:

Envision a group of producers cutting their way through the jungle with machetes. They’re the producers, the problem solvers. They’re cutting through the undergrowth, clearing it out.

The managers are behind them, sharpening their machetes, writing policy and procedure manuals, holding muscle development programs, bringing in improved technologies, and setting up working schedules and compensation programs for machete wielders.
The leader is the one who climbs the tallest tree, surveys the entire situation, and yells, ‘Wrong jungle!’”

In a previous article we have already discussed the most popular social media platforms that can be utilized for an advertising campaign. However, it is important to ensure your next campaign isn’t in the ‘wrong jungle’ or it may fall flat. I’m going to outline the best uses for some of the most popular social media platforms.

Facebook: Facebook is by far the most popular of the social media platforms. As of 2016 80% of internet users are on Facebook. With the average age of Facebook user being in their 40s, it may be a better choice for a brand targeting an older audience. Facebook also has a very high character limit on posts (63,206 characters) which makes it useful for the long form.

Instagram: According to a recent PiperJaffrey study, teens described Instagram as their second most important social media, second only to Snapchat. Instagram definitely takes the cake with ‘trendier’ audiences, especially those ages 18 – 29. Instagram additionally has one of the largest presences of influencers among the different social media sites. Hashtags and the explore page make it easy for content to be seen.

Twitter: Twitter differs from Facebook and Instagram in the sense that it is primarily text-based posts, although photos and videos can be posted. Twitter is popular not only for light-hearted content, but also for more serious subjects such as politics. Young people make up a greater number than older people on twitter, which is important to understand for campaigns. Twitter is still very useful for campaigns regarding more serious subjects such as politics or business.

Snapchat: Snapchat is extremely popular among young people with 71% of their users being under the age of 34. The Snapchat Stories feature is very useful for advertising and product placement with influencers. Additionally, 70% of Snapchat users are female.

Each social media platform has its own strengths and weaknesses which are important to consider for any type of campaign involving influencers.