Some of the Best Social Media Marketing Methods

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There are a range of social media marketing methods that have become best practices in the last decade or so since the start of social media. Use them strategically, depending on your goals.

Creating a robust page at each social network that is a good fit for your business

There are some social networks you can consider a must, such as Facebook and Twitter. Others are optional, depending on who your target audience is.

Go where your target audience spends time

Facebook and Twitter are a must because their audience is so large. Other social sites might be a good fit because of their format and/or who spends time there.

For example, Pinterest is a highly visual site, so you need good-quality images of attractive products. Around 90% of users are women. Around 50% of people who use the site have bought something they saw there. You can create pins and publish them on your own pin boards, or shared pin boards. You can add a price and link to buy your items at the site. They will also let you turn your pin into an ad. Of all the sites, Pinterest posts last the longest and are the most widely shared, often months after their original posting.

LinkedIn is the top working site for professionals. If you are more of a business-to-business (B2B) than a business-to-consumer (B2C), LinkedIn could be an ideal place for you to promote your products.

Using all the free methods available

There are free promotional methods at the social sites, and paid ones. In terms of free, post a variety of content regularly, such as written content memes, images, and video. If you get audience engagement, that is, Likes, Comments and Shares, you can grow your brand reach naturally, often referred to as organically.

Using all the paid methods available

There are several ad methods that can help grow your business.

Promoting pages

Once you have a page at Facebook or Twitter, you can promote it in order to increase your followers. Facebook, in particular, can be a good opportunity to market your business more widely because the ads are what are termed native, that is, ads which look like regular content and are delivered in a person’s news feed, not in a separate box off to one side.

Promoting posts

Facebook, Twitter, LinkedIn, Pinterest and other sites all allow you to turn your post into an ad. On Facebook, it is termed boosting. Look in your Insights or Analytics area to see which posts have been the most popular. Click the Boost button to start running your ads.

Creating ads from scratch

All of the social networks will also allow you to create ads from scratch. In most cases you will need an attractive image, a good headline, and interesting content which meets the terms of service for each network.

Influencer marketing

Influencer marketing has become a marketing method in its own right, but it has its basis in social media. With influencer marketing, you can leverage the power of other prominent users on the social networks to market your own business.

There should be several prominent figures with a large following who are working in your niche or industry. Do some research on the networks you use the most. Start to follow them, and observe the kinds of things they post. Interact with their posts in a helpful, not pushy way. Eventually, ask them if they would be willing to share some of your content with their followers.