Finding Influencers to Promote your Business

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There are a number of ways to find social media influencers to help promote your business. It can take time to do the research, but the results can be well worth it in terms of growing your traffic and subscribers, and ultimately making more sales.

Who are social media influencers?

Social media influencers might be celebrities with a huge following, or individuals with a large following who focus on one particular niche or industry. Influencer marketing can help you tap into your target audience in a whole new way, and quickly, too. If you’ve been struggling to get traffic, subscribers and sales, the potential audience size could help you grow your business strategically without spending hours creating and publishing content.

Successful influence marketing starts with finding the right influencers.

Doing your research

Top influencers include niche bloggers and micro-influencers, those who focus on a particular niche. In terms of bloggers, think of the blogs related to your niche that you visit regularly. Do they publish information and/or reviews about particular product and services? Do they accept guest blog posts? Is it a high-quality site that is well-maintained, with fresh new content on a regular basis?

If you answer yes to all these questions, note down in a spreadsheet the URL and contact information of the site owner.

Next, see if these sites or owners have a strong presence on social media. If they do, check their follower numbers. Start to follow them.

Also, check to see if they have a related Facebook Group. If they do, apply to join.

Set a goal

There are a few questions to consider before trying to promote your brand or business through influencer marketing:

Who are you trying to connect with/impress? Think of the ideal customer in your niche. Where do they spend time and what influencers are they connected with?

How can you measure your success to determine whether or not you are getting a good return on your investment?

Some goals that are measurable:
  • Traffic
  • Subscribers
  • Sales
  • Followers

You can look in your various reports to see how the numbers go up.

You might also have less measurable goals:
  • Build brand awareness so your target audience starts to get to know who you are
  • Grow your company’s credibility within your industry, and your client base
  • Grow your own authority as an expert in your niche

Decide who to target

Different social networks have different audiences. Facebook and Twitter are good for older age groups, Instagram and Snapchat with the 18 to 30s. Pinterest is almost 90% women. LinkedIn will connect you with professionals. Decide who your target audience is and plan an influencer campaign on the best platforms.

Use the right tools

There are a number of tools that can help you find the right influencer to work with. They include:

  • Buzzsumo: This tool shows you what is trending and also has detailed influencer data. Try their 7-day free trial to see how useful it is.
  • Followerwonk: A free tool that will help you find Twitter influencers.
  • Hootsuite: This tool is known for helping users post content to all their social media accounts from one single dashboard. But it is also useful for influencer discovery and management. Once you have found influencers and started to work with them, it will offer you reports on your results.
  • Google Alerts: Set alerts related to influencers, your niche, your products and your brand. Each alert will send you links to appropriate content so you can see what’s going on in terms of your marketing and locate more influencers.