Influencer Discovery Tools

,

Social media influencers can serve as a useful shortcut to help you market your business. But first, you have to discover them. Fortunately, there are a number of tools that can help.

What is an Influencer?

An influencer is someone online, such as a blogger, or at a social network, who has a large following online and is working in relation to a certain niche or industry. The goal is to find influencers related to your niche and connect with them. Through the connection, your company can become more visible.

Influencer Discovery Tools

BuzzSumo

This free tool will show you the top social media posts related to keyword searches, such as the niche or industry you are working in. You can read the content to get inspiration and discover who has posted the content. You can create a spreadsheet with all of their details and then start to follow them to see what kind of content they post.

If they make recommendations about products and services, chances are they might be a good fit for you. Interact with the content they post by being helpful, not spammy. When you have increased visibility this way, you will be ready to contact them to ask if they would be willing to share your content. Track your communications with them on your spreadsheet, and note down if they charge money for a mention.

Influencer.co

This site allows individuals and brands to list themselves as an influencer and post sample content. There are free and paid levels of service. The free service will allow searches and people to contact you, and vice versa, but will limit the numbers. The paid option will give you unlimited access but can be very pricey for a small business.

Social Blade

Social Blade allows you to look up businesses and individuals by company or username to see how they rate in terms of followers and content. They rank sites A, B, C and so on. You can see the number of followers, level of activity at their account, and more. It’s a good place to also check your own actions while you are at it to see if you can improve your rankings and become an influencer yourself.

Zoho Social

Zoho Social is a useful tool for tagging and then interacting with influencers on social media. You can locate and tag them using keywords and then connect with them easily. The lower tier of service is less than $10 per month.

Trendspottr

This tool costs around $50 per month, but is full-featured and can help you find and track influencers. You can plan content based on the top content you find, and which campaigns you would like and which influencers to promote.

FollowerWonk

This tool will help you find top trendsetters on Twitter in order to grow your business with niche-related content.

HypeAuditor

This tool assesses the quality of the following on Instagram accounts. For example, Justin Bieber may have nearly 70 million followers, but only 3 million ever actively engage with his content. This tool can, therefore, help you determine if the person with a large number of followers really is an influencer, or may have bought followers.