Growing Your Instagram Following


Instagram is one of the hottest social media sites these days. It’s the go-to place for many 18 to 30 year-olds, and now even the older demographic is getting on the trend. Being owned by Facebook, you know Instagram is determined to be successful.  Therefore, it can be an ideal place to market your business if you know the rules of the road when it comes to building an organic (versus paid) following at the site.

An organic, or natural, following develops naturally through your publishing content, which your target audience then sees and interacts with. If they enjoy your content enough, they can Like your page. Once they have done that, each time you post something, they should see it in their newsfeed.

Instagram is rapidly growing to the 500 million users per month mark, so if you are not already marketing there, it is time to start building an organic following.

An aesthetically pleasing page

Optimize your page to make it as interesting for your target audience as possible. Include a mini-biography to tell people why they should follow you and what they can expect.


Try to post every day. Some marketers will post more than once a day, but Instagram is a bit different from other networks. It will show every relevant post since the last time you visited your account, so if you post a lot, your followers could get overwhelmed.

24 Hour Rule

Posts last only 24 hours from the time the person visits their account. If you want to save your best content, like an introduction to your company, pin it to your page.

Engage with your followers

Don’t just ignore them. It should be a two-way conversation and interaction. Offer useful information or a perceptive, personalized comment.

Use hashtags, but don’t overdo it

Use hashtags (#) to join in conversations about particular topics, but don’t list so many that users see lines and lines of nothing but hashtags.

Encourage your site visitors to interact with you on Instagram

Provide a link they can click to do so easily.


Encourage followers on other sites to check out your unique content on Instagram, such as images, videos and stories.

Encourage followers to share your content

Memes and videos work well.

Use emojis

Emojis are searchable on Instagram, so your content can be found depending on which you use.

Brand your content

Make all of your content look similar. Add an URL to all of your images.

Recycle your best content

At the end of each month, check to see which content got the most engagement. Plan to repost them in the future for the benefit of new followers since the last time you posted that content.

Offer shares in exchange for shares

Agree to share content with others working in your niche in exchange for a share on their account. This will work really well if they are an influencer with a large following and you think your content would be a good fit for their audience.

Run contests and giveaways

Offer good prizes and ask the winner to tag you in a post to show what they have won. This will bring even more followers to your page.

Create interesting memes and quotation graphics

These should be highly shareable with your target audience.

Don’t be afraid to promote others

It shows you know your niche, and they might also be willing to return the favor.