Brands with Great Influencer Marketing Strategies

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Some of the strongest brands in the world do a fantastic job of leveraging influencer marketing. By exploring what they’re doing, it may help you create a stronger influencer marketing strategy for your business brand. Let’s take a look at a few brands with great influencer marketing strategies.

H&M

H&M has one of the largest Instagram followings of any fashion brand on social media today, due in large part to its influencer campaign with women who reflect H&M’s style all by themselves.

Fashion blogger Julie Sariñana and model Ela Velden are two influencers with whom H&M partnered for its fall 2017 catalogue. Sariñana loved the clothing so much, she promoted it from her own Instagram account. “So excited to share the looks I shot with @whowhatwhere for @hm Studio collection launching 9/14” She goes on to include relevant hashtags and a CTA (call to action) to check the link in her bio.

Bigelow Tea

Bigelow tea might be one of the biggest and most recognizable tea companies, but their business was struggling a bit with the increase in coffee shops and craft coffee. They partnered with lifestyle influencers to create posts that appealed to the millennial audience. Ashley Thurman (of Cherished Bliss) promoted Bigelow by sharing recipes that used Bigelow Tea.

GOODFOODS

GOODFOODS is an all-natural and environmentally-friendly food producer known for its dips, salad dressings, guacamole, and beverages. To boost awareness, they partnered with 60 influencers from food, home, and lifestyle niches to post recipes using their product. They hit several different celebrations specifically. They included game day, Thanksgiving, and Christmas and Hanukkah. The posts linked to the GOODFOODS landing page where visitors were able to find local retailers.

The more than 2,000 pieces of content generated more than 70,000 engagements and had a 34.2% and 44.5% conversion depending on the platform. (Source: https://www.bigcommerce.com/blog/influencer-marketing/#executive-summary)

Work with targeted influencers to craft custom campaigns. Each campaign should be focused on achieving a specific goal. It might be engagement or traffic or sales. To create a great influencer marketing strategy, begin with research. What do you want to achieve? How will you achieve it? Who are the best influencers to help you accomplish your goals?