Entries by Kevin Quia

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Creating an Effective Content Strategy

So, what is a content strategy? It’s a detailed approach to the content you’re going to publish daily, weekly, and monthly. A content strategy takes several key marketing factors into consideration. Let’s take a look at those considerations so you can get started creating an effective content strategy to market and grow your business. It’s […]

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Beauty/Skincare Brands with Great Influencer Marketing Strategies

The beauty industry – like many other industries – comes with its own challenges. There’s tremendous competition. That means that beauty and skincare brands need extra leverage to capture the attention of their audience. The savvy brands have leveraged the power of influencer marketing. Let’s take a look at some of the notable influencer marketing […]

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Brands with Great Influencer Marketing Strategies

Some of the strongest brands in the world do a fantastic job of leveraging influencer marketing. By exploring what they’re doing, it may help you create a stronger influencer marketing strategy for your business brand. Let’s take a look at a few brands with great influencer marketing strategies. H&M H&M has one of the largest […]

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How to Have Authentic Paid Partnerships

It may seem like a good idea to get as many influencers representing your brand as possible, but consumers are savvy. If your partnerships aren’t authentic, you can lose credibility and you can lose customers. What is a Paid Partnership? First, let’s talk about what a paid partnership is. It’s when you pay a social […]

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Celebrities vs. Influencers: Who Performs Better

You’re working on your social media marketing strategy and integrating Influencer Marketing to grow your business. You know that influencers help increase engagement reach, brand awareness, conversions, and they can help boost your press and PR. As you’re searching for the right people to connect with, who performs better, celebrities or influencers? Who makes a […]

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10 Up and Coming Influencers to Have Your Eye On in 2019

There are different categories of influencers and each brings something to the table. There are the influencers who have hundreds of thousands of followers. Although some may be expensive, they’re fantastic because working with them gives your brand a tremendous reach. There are also influencers who have smaller audiences (micro-influencers), but their audiences are passionate […]

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Tools to Help Market Your Business Effectively

Social media marketing can be a time-consuming chore if you try to do everything by yourself. A lot of small business owners do because they can’t afford to hire help. Fortunately, there are a range of tools that can give you an edge because they enable you to automate many of the typical tasks you […]

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Social Media Marketing

Social media marketing is an essential skill for any modern small business to master. With billions of people using the top social media sites in the world, it can be an ideal opportunity to extend the reach of any brand. What are the top social media sites? The top social media sites are: Facebook Twitter […]

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Lifestyle Marketing

What is lifestyle marketing? Lifestyle marketing isn’t just about selling people products, but about linking the products to a particular lifestyle. Disney is one good example. They aren’t just selling vacations, they are selling an entire experience when you go to one of their theme parks, stay at one of their resorts, or go on […]