Entries by Erik Rohrmann


Free vs Paid Marketing on Instagram

There are a number of ways for marketing on Instagram, both free and paid. Both are effective means of gaining more followers and potentially making more sales. Free Marketing Getting free followers, also referred to as organic or natural followers, does not cost anything, but it can take time to build them up, in the […]


Influencer Discovery Tools

Social media influencers can serve as a useful shortcut to help you market your business. But first, you have to discover them. Fortunately, there are a number of tools that can help. What is an Influencer? An influencer is someone online, such as a blogger, or at a social network, who has a large following […]


Reaching Key Influencers & Audiences

To build your brand and increase awareness, one of the most effective ways to accomplish this goal is to leverage the power of influencer marketing. But to grab their attention and gain endorsements or recognition, you have to establish yourself as a credible brand that the influencer’s audience would be interested in. There are many […]


Brand Exposure

When it comes to influencer marketing there are many goals that you can choose to focus on. You might choose to leverage influencer marketing for an increase in traffic, to grow your list, or to boost sales. You might also leverage it to gain exposure. Let’s take a look at how that can be accomplished. […]


Establishing Credibility & Expertise as an Influencer

Becoming an influencer can be a good way to build your business or to add income to your business. In fact, “social media influencer” has become its own business model. You can get paid to represent relevant brands and products on social media. However, before you begin to earn money as an influencer, you have […]

“Success” Budgets

Marketing budgets can vary depending on your company goals and your size. Your budget can also vary based on the marketing tactics that you embrace. For example, paid SEO is more expensive than organic. You’ll likely gain faster results with paid, but at a price. The same is true for influencer marketing. As you begin […]

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Influencer Marketing vs. Traditional Marketing

Influencer marketing has become a major focus of marketing campaigns around the country. Companies have realized that word-of-mouth marketing from social media influencers carry a lot of weight. Influencer marketing campaigns generate a high return on investment. In fact, according to Influencer Marketing Hub, marketers received $7.65 in earned media value for every $1 spent […]


3 Mistakes to Avoid with Influencer Marketing Campaigns

Influencer marketing is at the top of most business marketing strategies. The power that influencers can wield to help an organization increase their reach, awareness, and conversions is unprecedented. When a marketing tactic is this powerful it’s tempting to jump right in and get in on the action. That, however, would be a mistake. Let’s […]

Influencer Marketing Metrics

What are you measuring? How do you know if you’re successful? It’s the age-old question that must be answered with any marketing tactic. With some marketing tactics, it’s an easy answer. For example, if you’re striving to grow your email list then you’re going to look at click-through rates and conversions or sign-ups, right? With […]

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Improving Your Reach

With any marketing plan there are a variety of goals. Companies and brands want to increase conversions, boost traffic, grow their list, become an authority, and of course improve reach. Reach is defined as the total number of different people or households exposed, at least once, to a brand during a specific time period. With […]