Entries by Erik Rohrmann


Marketing on Instagram – Best Practices for Growth

Instagram’s daily user base is reaching 500 million per day, so if you are not already marketing on this social network, it could be a great opportunity for growing your business. However, as with all social media sites, they have their own way of doing things, which you need to master. Optimize your account Optimize […]


Organic vs Paid Engagement

Social media is one of the best ways to grow your sphere of influence. There are different methods to grow your number of followers, but the two most important are organic (free) versus paid. Organic Organic, or natural followers, connect with you as a result of your activities on the network. However, it does take […]


Why Market Your Business on Instagram?

Instagram has over 800 million registered users. Around 500 million visit the application every day, with the largest demographic being 18 to 30-year olds, then 31 to 45-year olds. Having been bought by Facebook, it has been growing even more rapidly than before. Now that the founders of Instagram have resigned, some big changes have […]

, ,

Social Media Marketing in 2019: Best Practices

Social media has been around since 2007, and promoting a business on the top networks has grown into a whole new marketing area that small companies struggle with. Social media marketing is a moving target. Networks are constantly changing, evolving and growing – often in unpredictable ways. What’s trending one moment can vanish in the […]


Social Marketing Plan

Social media marketing is an essential tool for modern business because it can generate so much traffic, for subscribers and sales. But there is a lot to do, and it is important to make the time and effort count. That’s why it is important to have a plan in place to make the most of […]

, ,

Creating a Social Media Marketing Campaign

Every modern business should have a social media marketing plan. Within that plan, you should create campaigns throughout the year. You might formulate a campaign to help promote a new product you are launching, or to create a seasonal campaign to help you cash in on the holidays. No matter what the reason for the […]


Growing Your Instagram Following

Instagram is one of the hottest social media sites these days. It’s the go-to place for many 18 to 30 year-olds, and now even the older demographic is getting on the trend. Being owned by Facebook, you know Instagram is determined to be successful.  Therefore, it can be an ideal place to market your business […]

Advertising on Instagram

Advertising on Instagram is easy. The best way to do so is through your Facebook advertising account Ads Manager. 1. Log into your Facebook account 2. Look down the left-hand navigation links until you see Ads Manager. Click on it. 3. On the next page, you will see the reports for your most recent ads. […]