Social Media Marketing in 2019: Best Practices

, ,

Social media has been around since 2007, and promoting a business on the top networks has grown into a whole new marketing area that small companies struggle with.

Social media marketing is a moving target. Networks are constantly changing, evolving and growing – often in unpredictable ways. What’s trending one moment can vanish in the blink of an eye.

With that being said, a lot of social media marketing practices have emerged that should work well into 2019 and beyond.

Influencer Marketing is on the Rise

Some influencers are celebrities who have tens of millions of followers. Others can be “micro-influencers” who focus on a particular topic, niche or industry. They might not have more over 1 million followers but have built up an audience that respects their opinions and are eager to hear from them.

Business owners can leverage influencers in a number of ways. Following and engaging with their content. If they have sponsored posts, it never hurts to reach out and see if they are willing to work with your brand. Some influencers will charge to do so, but this “ad” can give you a good return on investment because the audience is so targeted.

Knowing Your Audience

Know where your target audience spends its time; is it only Facebook, Twitter, Instagram or a combination of two or all three? Then get to know how users behave on those sites.

Snapchat and Instagram has been very popular with the 18 to 30 demographic, but a growing number of 35 to 45-year-olds have started using Instagram as well.

81% of 30 to 40-year-olds check Twitter once a day, 76% of Facebook users (about 1.5 billion people) visit the site daily and 35% of individuals check Instagram as many as 11 times a day.

Latest Trends

Tools like BuzzSumo allow you to see what is trending and with this you can start engaging with and publishing similar content. You can also set alerts via Google or through third parties such as Newswire’s Media Monitoring feature to ping you on specific keywords, competitor analysis, mentions of your brand, and more.

Trending Hashtags

Hashtags are a popular way to find content and to classify your own content. Branded, unique hashtags allow you to differentiate yourself but also engage with others in your industry.

Go Live

Going live is becoming hugely popular and is the perfect way to interact with your audience. It’s fun, interesting and allows you to give your audience them a behind the scenes look at your business or product creation. Let them ask questions and if anyone misses the live broadcast, you can always save it as a highlight and they can watch it later.

Paid Ads

With startups and small businesses, it’s hard to have a large marketing budget but consider re-investing into paid social ads. These ads are much more ttargets than Google Ads in terms of choosing your audience. You can also cross-promote the ads on thte different social outtlest to get a broader reach.